Case study
Florida Premier Rentals
A family-run company with 130+ luxury homes across nine gated resorts near Walt Disney World. Karen, Yvonne and Amalia run the business; the platforms were taking the guest relationship.
Engagement
Website + booking engine + SEO
Scope
130+ homes, 9 resorts
Live at
The problem
A guest looking for an eight-bedroom home with a private pool in Reunion Resort is not searching for a company name — they are searching for the house. The OTAs were winning that search, then charging commission to introduce a customer who already wanted exactly what Florida Premier has. The company had the best homes on the market and no way to be found directly.
On top of that, a hard catalogue: 130+ homes, nine resorts, themed bedrooms, capacities from 8 to 24 guests, and flexible payment terms no platform knows how to explain.
What I built
Search the way people decide
Resort, dates and guests on the home page, plus collections by bed count — 2–4, 5–6, 7–9, 10+.
A page per resort
Reunion, Encore, ChampionsGate, Storey Lake, Windsor Hills and four more — with the amenities that make people choose one over another.
Property pages that close
Full gallery, capacity, baths, date-based pricing, and the book-direct argument next to the price — where the decision happens.
A person to talk to
Phone, SMS and WhatsApp (US and UK), because a family spending five thousand dollars wants to talk to a person before they pay.
The result
4
direct bookings in launch week, no platform commission
Cited
in Google’s AI overview, not the OTAs
Above
Vrbo on Google — “20 bedroom rent orlando”
The screenshot is the real Google result, captured in August 2026. Florida Premier ranks above Vrbo for that search, and above the villa marketplaces that used to outrank them — and Google cites it as a source in its AI-generated overview, the place more and more people read the answer before clicking anything at all.
Speed and standards
Google’s own audit of the site. A booking site that loads fast and is clean underneath is the same site that ranks — and the agentic-browsing pass means AI agents can read and act on the pages, which is where a growing share of bookings will start.
97
Performance
96
Accessibility
100
Best practices
100
SEO
3/3
Agentic browsing
