You manage the homes. The marketplaces take the booking.
Guests search for the house, not the company — and Airbnb and Vrbo win that search for the homes you manage, then charge you for the guest. I build the direct-booking site that wins the search back, on the PMS you already run, and then I keep it ranking. Fixed price, fixed date, one person.
Three things a marketplace listing can never do for you.
1
Get found first
A page per search worth winning — per resort, bed count and theme — published month after month, so the rankings compound where the marketplaces cannot compete locally. My client ranks above Vrbo for “20 bedroom rent orlando”, and is cited in Google’s AI overview.
2
Get read by Google — and AI
Every villa marked up with capacity, price and location — structured data machines can read. It’s why the AI overview cites my client, not the marketplaces reselling the same houses.
3
Get faster than the platforms
A site fast enough to convert on a phone — where the booking happens — built on the feed or system you already run rather than replacing it. CiiRUS, Rentals United, Guesty, Hostaway, OwnerRez. Four direct bookings landed in launch week, before the search work had started compounding.
One line, four steps
Everything I sell sits on it, and nothing gets quoted that is not on it. You come in at the left.
Step 0 · free
The Scorecard
Five automated measures and where you place against comparable companies. A machine writes it, so it costs nothing.
Get the scorecardStep 1 · two weeks
The Diagnostic
Two weeks on the whole channel, ending in a plan you own.
See what it coversStep 2 · fixed price
The build
A Site or a Platform. Fixed scope and fixed launch date, quoted on a call. A Site wins the search and the click; a Platform also takes the money.
Book a callStep 3 · the point
The monthly work
Search work, content that compounds, feed health and one page of reporting. This is where the result comes from.
What it includes
One person accountable, start to launch.
I worked in Orlando vacation rentals before I built websites for a living — midnight check-ins, unheated pools in January, families of sixteen asking if the house really is ten minutes from Disney. So I know what Champions Gate is against Reunion, why a seven-bed with a south-facing pool prices differently, and what a resort fee does to a quote. That is the product you are selling, and it is not something a generalist web agency can learn between the first call and the proposal.
Jason Deakin — founder, Deakin Studio · More about me