Services
Four steps on one line, and nothing sold off it.
This page used to list eleven things. Eleven things is a menu, and a menu is what you write when you have not decided what the business is. What is left is a single path: a free scorecard, a paid diagnostic, a build in one of two sizes, and the monthly work that makes any of it worth having. If something is not on this line, I do not sell it — and the second half of this page is the list of what that rules out.
01
Direct Booking Scorecard — free
Five automated measures on any website selling Orlando villas: whether the booking flow completes on a phone, how long the search takes to render on a throttled connection, what proportion of property pages carry structured data, whether an AI assistant cites you or the marketplaces reselling your houses, and whether HTTPS and the consent banner are quietly costing you the first two. Plus where you place against comparable companies on the same rubric, run the same week. It is free because a machine writes it and running it for you costs me nothing. It is not a walkthrough and it is not a plan — it tells you whether you have a problem, not what to do about it.
02
Direct Booking Diagnostic
Two weeks on the whole channel, and the first thing on this page a person actually does. Your booking path walked on mobile and desktop; the feed or PMS assessed for what it can genuinely express; search gaps by resort, capacity and season set against the pages you have; three competitors run on the same rubric; and the commission arithmetic modelled conservatively in your own rates rather than a template’s. It ends in a prioritised sequence with enough technical detail that another developer could price it, and an hour going through it with you.
03
Site
A direct-booking website for ten to forty properties, live in six weeks. Discovery, information architecture and URL design; a responsive build, mobile first; property, resort and search templates; one feed or PMS integration named in the signed scope; structured data throughout with llms.txt; a Core Web Vitals budget of under 2.5 seconds to largest paint on throttled 4G; WCAG 2.2 AA; analytics wired to the booking funnel; two rounds of revisions per phase; launch, a handover document and a thirty-day defect warranty. Property pages are feed-driven and the enquiry hands off to the booking path you already run.
04
Platform
Everything in Site, for forty to a hundred and fifty properties, live in ten weeks — and it takes the money rather than handing the guest onward. Live availability and quoting, payments and the full booking flow, a resort and bed-count landing page system generated from the feed, and owner reporting for the people whose homes you manage.
05
The monthly work
Six fixed items every month — hosting, uptime and security patching; a technical search pass covering indexation, crawl, internal linking, schema validation and redirects as inventory changes; pages that compound, meaning resort, community and bed-count pages rather than blog filler, at one a month on a Site and three on a Platform; AI-citability maintenance, sold as visibility hygiene and never as bookings; Core Web Vitals monitoring with the fix budget inside the hours; and feed health, which is watching the integration for the silent failures that are the most common way one of these sites stops converting. Plus one page of reporting a non-technical director reads in two minutes.
What is out of scope
This half matters more than the half above, so it is published rather than left to be discovered in week five. Everything here can be quoted separately. Nothing here is refused as a favour, and nothing here is absorbed as one — which is the same rule stated twice, because the second half is the one that gets forgotten.
Photography and video
I will tell you which images are costing you bookings and point you at somebody who shoots villas properly. I do not mark their work up and hand it back to you.
Copy beyond the templates
Page templates and five sample properties are in. Writing three hundred property descriptions is a different job with a different price, and pretending otherwise is how a fixed fee stops being fixed.
Data entry beyond the feed
Whatever your feed carries, the site renders. Content that only exists in a spreadsheet, an old CMS or somebody’s head has to be migrated, and that is scoped on its own.
A second integration
One feed or PMS connection is in scope and it is named in the signed document. A second one, or changes you make on your side after the freeze, is a change order.
Paid media, email and SMS
Campaign setup and management, and the platforms behind them, are not part of this. I would rather name a specialist than be a mediocre second option.
Translation and localisation
A second language is a real project with its own URLs and its own maintenance, not a checkbox on this one. Same for legal, tax and licensing content, which has to come from you.
Why this is written down rather than handled case by case: the last engagement grew well past what it started as, requests arrived by message with nothing tracking them, and about a hundred hours ended up unpriced. That was not the client’s doing. It happened because there was no document to point at.
The systems I connect to
Named, because a buyer who cannot see that the connection is technically possible cannot buy — and because the answer is genuinely sometimes no. It is the second question on every first call for that reason.
Committed
CiiRUS, Rentals United, Guesty, Hostaway and OwnerRez. These I will quote against without qualification. CiiRUS in particular is where the deep work is going — it is headquartered in Kissimmee, it dominates Central Florida in a way its national share badly understates, and its partner API is public and openly unsupported by the vendor, which is exactly the combination that makes it worth owning.
Qualified first
Streamline, Track and Escapia. All three sell a website product of their own, so before I quote anything I ask you to confirm in writing that a third-party front-end is permitted and what it costs. Sometimes it is not permitted, and I would rather tell you that in the first email than in week three of a build. It does not end the conversation — it just changes what the honest version of it is.
How a project runs
I work alone, so you always know who you are talking to. Five steps, six to ten weeks depending on size — and it starts with something you can get today rather than with a meeting.
01
The scorecard, then the call
Numbers before conversation. Thirty minutes, five questions, and the second one is which system you run.
02
The diagnostic
Two weeks mapping the problem properly. The default recommendation, and the first thing a person actually does.
03
The scope document
Structure, templates, the named integration, fixed price, fixed date. What is in it is what gets built.
04
Build, then content freeze
Two rounds of revisions per phase, the feed connected, payments tested end to end where there are any.
05
Launch, then the monthly work
Redirects, tracking, handover. Then the part that compounds, which is the reason the rest of it was worth doing.
Common questions
How much does a direct-booking site cost?
It depends on how many properties you have and whether you want the payment taken on your own site, so I quote it on a call rather than on a page. What I can tell you here is how it is quoted: one fixed price and one fixed launch date, agreed before anything starts.
Which systems do you connect to?
CiiRUS, Rentals United, Guesty, Hostaway and OwnerRez are the committed ones — those I will quote against without qualification. If you run Streamline, Track or Escapia, I ask you to confirm in writing that a third-party front-end is permitted before I quote anything, because all three sell a competing website product and the answer is sometimes no. One integration is in scope; a second is a change order.
Can I keep my marketplace listings?
Yes, and you should. A direct channel does not replace the marketplaces — it gives the guests who were going to book anyway somewhere to book without a commission on top. Most companies keep the platforms for discovery and take the repeat and referred guests direct.
What’s the difference between a Site and a Platform?
A Site wins the search and the click, then hands the guest to whatever booking path you already run. A Platform also takes the money — live availability, quoting, payments and the whole flow, plus owner reporting. Same foundation underneath, and the honest sizing question is how many properties you have and whether you want the payment on your own site.
Why is the monthly work compulsory?
Because a site launched and then left alone produces nothing, and I have watched enough of them do it. Search work is the part that compounds; the build is what it compounds on. Selling the build alone would mean taking a fee for something I already know does not work, which is a bad trade for both of us even when the invoice clears.
How long does a build take?
Six weeks for a Site and ten for a Platform, quoted from the date the content and feed access arrive rather than from the date you sign.
Will my site rank?
That is the work, not a guarantee, and I report on direct bookings rather than positions for exactly that reason. What I can show you is one project: Florida Premier Rentals ranks above Vrbo for “20 bedroom rent orlando”, and is cited in Google’s AI overview — which took a page per search worth winning, structured data on every home, and new content every month for a year.
What happened to the eleven services?
They were four levels of a catalogue built for a different buyer — an audit, retrofits on somebody else’s site, three build tiers and three sizes of retainer. It read as flexibility and worked as indecision, and the entry price contradicted what the outreach was offering. One line replaced it in September 2026. If you bought something from the old catalogue, nothing about your arrangement changes.